Imagine we’re meeting up for a coffee. In the middle of our talk I casually say, “Oh I’ve got a present for you.”
SWEET BUBBLING ANTICIPATION!
Then the next time we meet we’re laughing and I muse aloud, “Your present is waiting for you. I’ll bring it next time.”
THE BURNING LUST FOR A PRESENT CONSUMES YOU.
I walk up to you on our third visit and you nearly burst out of your skin because you can see your brightly wrapped present but I haven’t given it to you.
Eventually I hand it over.
YOU RIP INTO IT LIKE A RABID CROCODILE INTO A CHOCOLATE BUNNY.
The carnage. (You’re a beast.)
The satisfaction of that present though… it is the ultimate.
You know why?
Anticipation + mystery = desire.
Next time you’re about to launch something new try adding in a casual mention of your upcoming launch.
“I’ve made something specifically to solve this.”
“If you like that, you’ll love what’s coming up next week.”
“Did I get your attention? That’s just the beginning.”
“I’ve created a solution that you’re going to love. Keep an eye out.”
Throw them into your posts a couple weeks before launch day and see the desire for your new brainchild grow.
How are you going to add desire to your next launch?