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Why Attending a Workshop is Like Fanning Your Business Flame.

It’s workshop/retreat/conference season.

(Oh, you didn’t know there was a season for these things? Well, fall is it. Something about kids going back to school and adults feeling like they should probably do the same.)

Five years ago, telesummits, e-courses, online workshops, virtual insert-creative-synonym-for-workshop-here were all the rage. And people raged. Raise your hand if you ever participated in one of those online classes?

And tell me, how much of that class did you check your email, refresh Facebook, pay your bills, and multi-task?

Guilty as charged. (Don’t worry. I did it, too.)

Which is why I’m begging you, imploring you, holding your hand and shaking it vigorously: do yourself a favor and sign up for an in-person class.



You’ll be more engaged.

Stuck for two hours/two days in a room with 11-200 other people who are similarly enraptured humans? You’ll be less likely to check Facebook, pay your bills, and ignore the speaker (because what if she calls on you and you were writing love notes to your crush? THE SHAME!).

2. You get more bang for your buck.

Live workshops mean that you’re in a conference room (or studio or…) for an allotted amount of time. Instead of taking all the time on your own to write your sales page/formulate a marketing plan/design your logo, you literally have no other distractions to prevent you from getting your task done. Try sitting at home and doing all that with Netflix just a click away. #FAIL

3. You get a real life, built-in community.

People to giggle or guffaw with, have cocktails with, drink wine after class with. Not just tweets of encouragement and internet high-fives (I mean, what’s more awesome than REAL LIFE, FULL-BODY HIGH FIVES?!).

So what are you waiting for? Sounds like it’s time to find a workshop/conference/retreat that fills you up.

Lauren Caselli is a workshop and retreat planner for small businesses and entrepreneurs who want to attract their dream clients and create a supportive and creative community around their products and services. She can be found (in September 2015) on her website lenaandaggy.com or on Instagram @lenaandaggy (beware. There will be glitter). Need a workshop planned? Email her at lauren@laurencaselli.com.

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Are You Talking to Me?

Screenshot 2014-08-12 21.11.53

“Optimize your web design for mobile responsiveness.”

“Use A/B testing to see if your copy is converting.”


Who are you talking to?

This is something that I routinely trip on when helping peeps with the way they talk about their stuff online.

They get bogged down in a quagmire of coach, dev, designer, strategist-speak that totally turns off their potential clients.


Are you talking to your peers or your possible clients?


Your peers will expect industry jargon that is all sorts of complicated and technical.

Your possible clients will want it pared down to the nitty gritty and spelled out why they should give a damn.


Drop the hot-air mumbo jumbo and start speaking like a newb would. Your clients are super smart but they do not have time to learn all the special code words you have for ‘people click the button’ and ‘your website changes size’.


Because if you want to be an expert (who gets booked out) you have to talk to your clients in their language not yours. 



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Stop the Circle Jerk


Stop the Circle Jerk

Having peeps in the same industry as you is tremendous. They level you out, commiserate and add a new layer of perspective.

I am 100% for it.


But for god’s sake, please stop the circle jerk of words.


This is when you get so hyped up with your peer-to-peer talk that you start writing like that on your website:


“Live big, live better, live GRANDE.”

“Drop the excuses and fall into the center of your gooey being.”

“A beautiful UX-friendly design is the only way to go.”

“Never fear, our heart-centered copywriting course will set your soul free.”

“Coaching for the adventurous and daredevils!”

“Marketing that attracts your best-fit client.”


This is a word circle jerk.


You get jazzed up on these terms you use with your coaching/code/biz peeps because they make you all so excited that you don’t stop to think… “Have I heard this before?”

And… “Do I sound like everyone else?”

Instead the same words go up and no sales come in.


I can’t stand by and watch anymore.


Here’s what you’re going to do – you need to be tangible and specific about how you’re going to improve other people’s lives.

Drop the emotive language where you talk about feelings + aspirations in long winding paragraphs (it’s ok in short bursts)- which really is only pleasuring yourself – and think…


Why would my (super valuable) fan who has limited time on this Earth give a shit?

What would make them happier or richer and what would that look like?


“Live bigger, better, GRANDE.” —> “Have that ticket to Zurich in your pocket and ask the cute barista boy out.”

“Drop the excuses and fall into the center of your gooey being” —> “Stop dicking around on the internet at 2am and finally start going to that 6am yoga class again.”

“A beautiful UX-friendly design is the only way to go.” —> “New readers will stop setting their laptops on fire after the painful ugliness of your website.”

“Never fear, our heart-centered copywriting course will set your soul free.” —> “Remember that coworker who always has the last putdown? Never lack a comeback.”

“Coaching for the adventurous and daredevils!” —> “When other people are researching 401Ks and talking about mortgages you’re researching the best hostels in Brazil.”

“Marketing that attracts your best-fit client.” —> “Consider yourself free of clients that fit the following: A. late with payments B. show up 15 minutes late C. don’t think you’re hilarious D. disbelieve that you’re a genius.”


(Hint: You can have the emotive talk but it needs to be 20% to 80% tangible, specifics. Tough love cuz you’re worth it.)


Get specific and stop yanking it.



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Notes to My Younger Self: Make the Most of It


Notes To My Younger Self is helping spread the word about The Post College Survival Kit. We learned the hard way so you don’t have to! You don’t have to wait till your thirties for a better job, a cuter apartment, financial stability, better relationships + friendships.

Youth is fun.

It’s light, airy and undercut with uncertainty.

Am I doing this right?

In a lot of ways working for yourself seems to mimic that feeling of youthful eagerness.

“Did I say the right thing to that client?”

“I hope I didn’t offend anyone with my words.”

“How do I even make this happen?”

Here are my top 5 tips to myself as a youngster and myself in the past year as a first-time business owner.


Drop the emotions. 

If that boy likes you he’ll call. If not move on. Worrying about it won’t make it happen. Same thing with your business, it isn’t fueled by worry. Life is a laboratory and your different challenges are experiments. By overthinking and working up angst you only set yourself back. So go out there and kiss the boy, take the job, approach the client but don’t make rejection or dead-ends a bigger deal than they are.

Takeaway: life is chaos and you’ll need to talk it out but don’t get sucked down in a quagmire of emotions. Time will tell you if the people or ideas in your life are right for you, no point in worrying. 


Move more. 

I know you have a tendency to sit and read a book from start to finish in a day but movement is so important especially if you’re sitting on anxiety. Squash it by going outside even for a sprint. Your health is your #1 priority.

Takeaway: get up and walk around already. 


Money is just money. 

It does not reflect failure or worthiness. Do not shrink from it. Open your bills when they arrive. Ignorance is not bliss when it comes to money. Knowledge is a positive bank account.

Takeaway: open your bills when they arrive and if you’re in debt, figure a smart way out.  You can do it.



There will come a point when you, as a hard worker will want to live up to the expectation you have of yourself and live up to others’  expectations of you but know that you should quit the job. Quitting is not failure it’s healthy boundaries for yourself and others.

Takeaway: Sometimes we take poor fit jobs for the money. Know when to bail. 


You’re on the right path.

Hard to tell when you’re there but your persistence, discomfort with conformity, and outspokenness will help you live a life of your own. Know that even if you’re worried you hurt someone’s feeling or invested in the wrong thing, that you’ll learn from it and make it right.

Takeaway: no one has an answer for you if you’re doing your life right. Do what you need to for you.


And something that I’d remind you – appreciate everyone around you particularly your mom. Our time here is fleeting.


Make the most of it.


 What would your advice be to your younger self?

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