This August I had a beta run of a new e-course I put together, Sales Page E-Course. It was SPLENDID. The people who signed up were magnificent and the two days flew by. The first day we went over the basic equation for a sales page that sells your smarts and then the second day we went over everyone’s sales pages, and you know what?
There was a Lightbulb! moment… the sales pages had the same gaps.
Wanna know what the top three are? (That you’re probably doing… no judgement.)
1. Too vague
How long will the calls be? When will you be meeting? How many pages does the e-book have?
Don’t tip-toe around the facts, tell your reader straight up the logistics so that they can plan accordingly.
2. Qualifying your price
“A ten week course for $340.” “All this for $70.” “It’s just $1,000.”
Don’t obscure the price with text around it. State it. By adding that qualifying text you sound like you’re apologizing. If your sales page is written well, you should be confidant in your price because the value clearly exceeds the chedda they’re handing over.
3. Small + discreet buy now buttons
Big red buttons. Red or orange buttons have a higher rate of being clicked than any other color. They’re not pretty and they’re not supposed to be. You want them to stick out like sore ankles so that your reader actually registers the opportunity to buy. You also want to make sure you have buy buttons at different points in the sales page. No time to be shy.
The beauty of sales pages is that they’re infinitely adaptable but the mainstays of what works are rock-solid.
The Sales Page E-course is open again and there are only
15 10 spots left. Click here to grab your spot before it goes.