How to Fill Up Your Waitlist
So, you’re fully booked out for the next 6 months as a designer, coach, VA, copywriter, marketer, or strategist. That’s rad! But what happens once those 6 months are up? Do you have a waitlist? How are you managing it? Are your potential clients pissed?
Sure, maybe once those 6 months are up you’re planning a huge, lavish vacation. You deserve it, treat yo-self. But what about once you’re ready to be glued to your computer again?
People who have a service-based business NEED a waitlist. If they don’t have it, what’s gonna happen is that you’re gonna have this constant Yes! I’m totally booked out, super busy, and doing great. Then all of a sudden, your inbox is empty, and you have a huge dropoff of clients. You’re basically just at home for a month, bored, crying into your Solo cup of box wine and watching Netflix wondering where your clients went, all because you lost momentum.
Maybe it’s not even a professional lull. Maybe you had a huge life event, whether it be good or bad – you lost a loved one, you got married, made a little human copy of yourself, etc. A waitlist is going to help you get over these big, important moments in your life so that when you come back, you still have clients who want to work with you. You can pick the momentum up back where you left it. Basically a waitlist is making sure you have a savings account of clients just waiting to work with you. It’s something that everybody needs when they have a service based business online.
So, before we talk about why they’re so important, how you should use one in your own business- make sure that you join our Screw Feelings, Get Clients 5 day challenge. It’s starting soon, and I want to make sure that you guys start so that you can join us in this amazing challenge. It’s going to help you with some key points in your business that you need to make sure you have in place to make it successful.
The waitlist is part of that. A waitlist is basically just having a list of people who are interested in working with you. Either they are not yet ready, or you don’t have any spots available, etc. So when you are ready for your next set of clients, those people will come in. They’ve been cultivated, educated, and excited enough over that time that they still want to work with you, and you hold their attention through something as simple as a newsletter. That process of selling them into working with you is a lot easier than if you had just gone from strangers to clients.
First off, what I recommend is do not call it a waitlist. As much as we all understand what a waitlist is, being on a waitlist does not sound exciting, okay? People fucking hate waiting, just like cats hate going to vets. So what you really want to do is have a certain name for it that cultivates an experience. You can call it The Cocktail Lounge. Jamie Jensen has something great for her waitlist, which is called The Champagne Room. Cultivating an experience, or an idea of a place where people are waiting, is much better than making it sound like the doctor’s waiting room before you go in to see them. So I really, really recommend that you change the name of it. You NEED to have one, so go ahead and set that up.
The next thing I want you to think about is- how you sell people into a service at the start of a waitlist is very different from how you would sell people you’re ready to work with right away. A lot of time when people are coming in and they’re joining Be Booked Out (which is opening again soon, so you should totally get ready), they don’t think about what happens once they get the clients. A lot of us are scrambling to always get clients. You’re just like- Oh shit, I just need 2 more clients. So you’re constantly on the hunt for clients. That’s good; that’s normal when you’re starting out, but when you’re getting strategic in what you’re thinking long term, it won’t be effective or a good use of your time.
You need to have a way for clients to come to you, so you can take control of the whole situation from start to finish. You want to have that control, because it allows you to make sure you always have a faucet of clients that you could turn on and off, so you’re never losing out on money. If you’re looking to triple your income in a year, you cannot afford to have dead months where you don’t have any clients. You need to be strategic and have it planned out far in advance.
So you can totally save yourself and you can save your business by having a waitlist in place, making sure that you’re using it, and also you should make sure you’re thinking about how you’re gonna sell people from the start to the finish of the 6 months. Of course, there’s always a fucking catch.
If someone says “Yeah, I’ll work with you” and you don’t talk to them for 6 months, they might’ve already hired somebody because they didn’t know what the fuck was going on. Maybe they lost interest, or they might just be really hard to reengage. People go cold just like pizza, and even though pizza is delicious cold, people are not. I want you to always make sure that when it comes to you having a waitlist, that you have a way to keep people on simmer. That way when you do come back in 6 months time, people are excited to work with you and they take action really quickly. That won’t happen by itself, it won’t happen if you leave them alone, it won’t happen you just sign them up for the waitlist and never talk to them again. It’s a cultivated experience that you need to take control of so that you always have clients who want to work with you, and you can turn that client faucet on and off.
With all of that being said, go ahead and sign up for the Screw Feelings, Get Clients challenge. I’m gonna help you with some key points that I find get a lot of people stuck when they have a service-based business. I’d love for you to succeed and get shortcuts to success a lot faster. It still takes a lot of effort, it’s still a lot of work, but if you join the Screw Feelings, Get Clients 5 day challenge, I’ll help you with the specific points that you want to make sure to cover so that you do not get stuck. Let’s build your booked out business together!