How to Increase Your Sales by Changing this One THING on Your Sales Page

Your Biggest Cockblock on Your Sales Page

You go to all that work of crafting a great sales page and then JAM! Your ‘buy now’ button is turning away clients in droves.


Because you slapped up the standard Paypal ‘Buy Now’ Button.

Which is why I need to stop you. Right now. And show you how to make your own custom payment button.

Step 1: open up a word processor (I use Pages) and create a simple button.

1A: make a red rectangle shape.

Note: it had better be red or some hue of red. Don’t make me come over there.

making a custom image 'buy now' button 1

2A. add call-to-action text.

Note: ‘buy now’ is passé. Use phrases like ‘Secure your spot’, ‘Grab your copy’, ‘Get your ticket now’, and so on.

making a custom image 'buy now' button 2

3A. grab a screen shot of the button (on Mac it’s command + shift + 4 and then make a selection and right click with mouse). You now have your custom image for a ‘buy now’ button.

making a custom image 'buy now' button 3

Step 2: take that screenshot and upload it as media to your WordPress blog (or you can host it on a site like Photobucket).

Screen Shot 2014-02-25 at 12.23.19 pm

2A. you can edit/crop the button at this point by clicking ‘edit image’.

Step 3: copy the file url from right side bar.

Screen Shot 2014-02-25 at 12.23.30 pm

Step 4: go to your Paypal account and create your button as you normally would.

Step 5: in first section expand ‘customize text or appearance’.

5A. click ‘use your own button image’.

5B. paste your file URL into the box.

Screen Shot 2014-02-25 at 12.31.35 pm

Step 6: click ‘create button’ and get embed code.

Screen Shot 2014-02-25 at 12.44.20 pm

Step 7: paste into the ‘text’ tab of your sales page/blog post/product page.

Screen Shot 2014-02-25 at 12.51.04 pm

Step 8: click the ‘visual’ tab and you should see your new custom image buy now button. (Click it to make sure it gets directed back to your Paypal button. Testing FTW.)

Screen Shot 2014-02-25 at 12.51.13 pm

SHOW ME YOUR BUTTONS! Put the url below and I’ll check it out. Plus possibly pimp the page for you. 😉

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or take a look at what other folks have said

  • Oh my goodness — I actually shudder at those ugly yellow paypal buttons! I loveeeeeeeeeeeee this step by step guide — you made it so easy that no one has any excuse to keep those ugly buttons again. Thank you!! Now I must go cause I have to check out the wording on my buttons……

    • hahah! I agree, they’re super ugly, but it’s probably because it’s hard to find an easy answer out there.

      Halley Gray
  • I’d do it slightly differently at the end. Make the PayPal button as normal (no custom image), at the get code stage click the “email” tab – that gives you a plain link that works the same as the PayPal form. Insert the image in WP editor, select it and insert the PayPal-generated link (all this you can do in Visual mode, and no risk of the form elements being filtered out by WP). Easy!

    Nathan Briggs
    • I totally agree (that’s how I do it), but I thought this way would be the least intimidating method. 🙂

      Halley Gray
  • Hi!
    Thank you so much. Really good. I have been searching on the net to find a good way to do this, and you explained it perfect.
    Have a great day.
    Regards from Rachel (in Norway)

    • I struggled to find this info too. Glad I could help, Rachel.

      Halley Gray
  • Finally! Got it to work! (I feel like Drew Barrymore from “Never Been Kissed”.)


    Thank you Halley!

    Brittany Threatt
  • So how do you do this with multiple pricing options/dropdown? When I try, I get the dropdown options visible on the page by the button… which looks bad

    Lyn Delmastro
    • If you have payment plans could you direct them to a separate page explaining the different plans available? Depending on what payment software you use you can have them choose their option when paying/checking out.

      Halley Gray

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