How to Politics-Proof Your Freelancing Business
There’s a huge issue out there that’s impacting just about every business on the market, especially online business owners. No one’s talking about it, but it’s such a crucial thing to address.
It’s how to politics proof your biz.
How is your business surviving the political turmoil these days?
At the end of the day, the environment and the situations around your business are going to impact your marketing. Not only that, but it will also affect your revenue, profit levels, and risks. It’s better to address these issues now than to fizzle out in your everyday marketing routine.
First off, as a service-based business, you’re practically golden. Services are like tanks- they can last through shitty times. You’ve got a sustainable business model that luckily your clients will need even more during the distractions of political chaos. Even big businesses are pushing services right now! With all of these really important issues coming up, it gets harder to grab people’s attention.
Unfortunately politics are something you can’t compete against when it comes to selling courses to the people you know need it. Your target customer is really only going to invest if your process is proven to work. Otherwise, people are going to be consumed with all of these other issues that need to be addressed. It might be time to offer a service instead.
To politics-proof your business, you need to have something that is in high demand that your clients can’t get anywhere else. Your services and your brain are a high-priced commodity that nobody else can get right, because your brain is golden.
Secondly, and this is totally an opinion, but I have an obligation to stand up for my digital family and choose what I stand for. I know where I stand and like to make my opinion known, which can be attractive to some people and a repellent for others.
At the end of the day when it comes to political-proofing your business, there will come a time where you have to stand up for what you believe in or don’t. It doesn’t have to be on every pressing issue, but it may be a key issue that your audience needs to know so they know if they feel safe and included or not. You’ll notice big brands doing the same, and that’s because it’s important to show the people following you that you have their backs so you can gain their trust.
Lastly, when it comes to you getting people’s attention, your marketing has to address what is going on right now. A lot of time when I’m teaching marketing, I’ll ask “Where are your customers hanging out online right now? What are they doing?” Right now, the answer to that is Facebook and Twitter, where they are all checking in to see what chaos is happening in the world.
You need to find ways to stand out and adapt to the political times – aka Evolve and Succeed (get it?). Unfortunately this political turmoil is not new and your business has to evolve in order to move along with the times. Better to address it now than to let it affect your revenue in the future.
So a quick recap:
- Services are the small ship, ride the wave, you’re always needed.
Courses are a bigger ship, always having to change direction and work a little harder.
Remain flexible and adapt to the time!
- Speak up about what’s important and keep addressing the issues.
- When it comes to making your business survive, you need to have a marketing plan in place to adapt to societal changes. Your message needs to be clear and relevant.
Get out there. Take a stand. Make your presence known. See you next week!